Staffed Events & Promotions
"Is a Staffed Event Right for My Store?" By: Scott M. Hipsky
In this day and age I am sure that there are few dealers that are blind to the benefits that training can bring to their store. The synergy that a well-trained staff can produce as they work in harmony to achieve the goals of their dealership can be very satisfying, both emotionally and financially.
In recent years the facilitated promotional event commonly referred to in the car business as the “staffed sales promotion” or “big car sale” have become a huge asset and a common tool employed by many dealers to give their sales staff that needed shot in the arm. Conducted responsibly, these events and the results that they generate have become as relied upon as the use of advertising itself. After all, if you are going to spend your money advertising, it is only logical that you take measures to improve your chances of success by equipping your sales floor with the best that the industry has to offer. Sometimes this means you must bring in people from the outside.
The combination of experienced, ambitious managers and sales personnel—to train and manage the sales floor of your dealership before and during your sales event—and a targeted advertising campaign strongly encourages a measurable influx of traffic to your store, producing results rarely realized under normal circumstances. These results can run as high as several hundred thousand dollars in as little as five days.
Over the years many dealers have asked me if there was a company that offered sales training in conjunction with the staffed events, and until now I was forced to tell them that I did not know of such a company. After all, what little training most companies did provide revolved around the implementation of their “sales event selling process”. Thus leaving the dealerships' sales department trained to handle themselves during the dealerships' staffed event, but no better prepared to conduct business and sell cars without the presence of a promotional event. Thanks to Showroomtoday.com and Showroomtoday Promotions there is now an innovative way to benefit from staffed promotions even after the initial event ends!………Yes, it is possible with our ”From Zero to Hero Program”, to realize your dealerships full potential.
So, the questions you need to ask yourself are as follows:
Is a training program and staffed event for my store ?
I have had many dealers pose that very question to me in the past and the first thing I would ask is if the store and staff are performing up to their full potential? In a decade of visiting hundreds of stores all over North America there where only a handful of dealers that even thought there stores where performing as well as they could, and less than that actually where. Now nobody finds it easy to admit that they need help, and far fewer will ask for it once they realize that they need it. Most every Dealer has the ability to hire and train an efficient staff, but they rarely have the time, resolve or money that it takes to accomplish such a goal. And if you wanted to outsource your training what are your choices…honestly? Are you supposed to close your store down for a week to send your staff out for training? Or maybe you thought about bringing in a big name trainer for several days? Until you realize that such unwieldy tasks can cost more than your store grosses in a month. The other options they offer are training programs on compact disc or the Internet. This solution is minimal and ineffective given that there is no one to insure your investment by monitoring your staff. Remember, without proper guidance and motivation, your staff will find it difficult to implement the newfound knowledge on the sales floor.
Having witnessed this particular scenario too many times to recall, Showroomtoday Promotions has devised an innovative way for you to get the training your store needs through combination plans that allow you to earn every penny of it back the very next week as our staff works on the floor side by side with your staff. The entire learning and promotional process takes place under your watchful eye, allowing you to rest assured with the soundness of your investment. So, if you have a staff that is under-trained and managers that are overworked, it does not make sense to pour thousands of dollars into advertising campaigns that will only bring prospective buyers into your store, not help your staff to better handle the prospective buyers. This is a scenario that is played out countless times every day in our business.
Showroomtoday Promotions offers a systematic training program of non-confrontational selling, conducted by award-winning trainers and managers then followed by a staffed sales event. We are the only existing company that reinforces what we teach in the classroom with a real-world sale event that is facilitated in your store. With our cutting-edge program, your staff will earn back your training investment in just one promotion and have fun in the process!
If you found yourself answering NO to any of the questions posed earlier or were able to relate with any of the stated points, then YES a SHOWROOMTODAY EVENT can do wonders for your store.
I hope you will find this information informative as well as useful. I will be contributing articles on Training and Staffed Events on a monthly basis. Feel free to contact me with any questions that you may have.
Tell Me More....
Contact Scott M. Hipsky at Scott@Showroomtoday.com or call him at 321-951-1683 if you have questions about conducting a Staffed Event, Tent Sale or in regards to a From Zero to Hero Sales Training Program.
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