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Automotive Sales Training Articles

"From Zero to Hero, How to Master the Art of Selling Cars "


As many of you know each month I try to write and address a specific topic relating to the process of selling cars. However this month I can't help but to bring up the subject of my new automotive sales book, From Zero to Hero, How to Master the Art of Selling Cars . That's right, it is finally here. After four years of writing and four months of editing it is now available to purchase from Barnes and Noble. (www.bn.com)

Of course this is a little off track from my normal articles however if you are truly seeking to improve your performance then the best information I can provide to you this month is about the availability of the newest book on the market about selling cars. Over the years very few books have been written about the subject of selling cars. Sure there are books out there about sales and there are even books out there that address specific professions however very few of these books address the uniqueness of the automotive sales process in this day and age. To top it all off, From Zero to Hero, How to Master the Art of Selling Cars has already been recognized as an “Editor's Choice” book and was one of the first seventy-five books awarded the prestigious “Publisher's Choice” designation.

Whether you are a seasoned automotive professional or a “green pea” just starting out on the showroom floor this book has something for you. From Zero to Hero, How to Master the Art of Selling Cars , Offers you insight into such subjects as

  • Sales Strategy (Planning)
  • Attitude
  • Empathy
  • Enthusiasm
  • Identifying Avoidances and Objections
  • Contending with Objections
  • Negotiating
  • Closing the Deal
  • Prospecting and Followup
  • AND MORE…

Just see what Paul Schott of Kitchener Honda said about it.

Jeff: I downloaded an e-copy of your book and am enjoying it thoroughly. It is a must read for anyone, whether they have been in the business for many years(like me) or just starting out.

Paul Schott - Kitchener Honda

Jeffrey F. Knott is the Author of From Zero to Hero, How to Master the Art of Selling Cars and can be reached by email: Jeff@Showroomtoday.com

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